Appearing now on a computer screen near you is a virtual cooking show offering valuable cooking, travel, dining tips from attractive hot spots such as Key West, Myrtle Beach and New Orleans. Think of it as taking a delicious trip to your favorite location before your actual vacation or next business trip.
DCS by Fisher & Paykel has partnered up with the Tourist Network to bring this impressive multi-media experience to travelers and dining and cooking connoisseurs with the TV show Destination Chefs and its new Web site DestinationChefs.com.
DCS by Fisher & Paykel’s high-end cooking appliances are showcased in Destination Chefs, a celebrity chef TV series hosted by celebrity chef Tim Creehan. The show travels to attractive resort and cultural destinations and features the top chefs in hot markets, including Atlanta, New Orleans, Key West, Myrtle Beach, the Florida Coast (Panama City, Pensacola, Destin) and the Hamptons.
The partnership with Destination Chefs will enable DCS to further expand its reach in the Southern market, which is already a strong region for the brand, said Laurence Mawhinney, VP for sales and marketing for Fisher & Paykel Appliances.
“We see our participation in this venture as a great opportunity to continue to showcase the performance of our high-end professionally styled cooking equipment both online and in these specific regional TV markets,” said Mawhinney.
DCS indoor studio kitchens and outdoor grills are put to the test by Destination Chefs’ guest celebrity chefs who display their cooking techniques and expertise in an entertaining way for a home audience. The 30-minute episodes are colorful, upbeat and also educational. Food and wine enthusiasts can savor expert instruction in the preparation of classic and adventurous dishes and wine selection. Viewers are also afforded a rare behind the scenes look at restaurants located in their favorite resorts and destinations. More than a cooking show, Destination Chefs also explores local flavor and area hot spots, presenting a colorful look at what truly defines the essence of “The Good Life” in each destination featured.
Viewers never have to miss an episode, as each show is permanently archived and available on demand at www.destinationchefs.com. The show’s Web site, which went live in mid November, also provides detailed recipes, chef bios, and cooking tips from Creehan and the guest chefs in the forums. Visitors to the site can ask their favorite chef questions, upload their own recipes, rate the shows and share tips with a community of fellow food enthusiasts. The site also features a special section devoted to outdoor grilling that encourages visitors to upload photos of their custom DCS outdoor kitchens.
The chef shows were already a popular feature on DestinationChef.com’s affiliate site TripSmarter.com receiving more than 100,000 views per year.
To find out more about the DCS by Fisher & Paykel brands, please call 888-936-7872 or you can also get more information at www.dcsappliances.com.Print Story