Land cleared for new Publix on Back Beach Road

by July 3, 2008 • 3 comments

The Publix on Middle Beach Road is being moved to Back Beach Road. The new location will be across Beckrich from Home Depot and will likely include other stores.

I’m still unsure as to why they are moving the Publix, I had thought, at one point, that it had something to do with the CRA, but not real sure here.

If anyone knows, please feel free to tell us by posting a comment since it is obvious that I’m not much of an investigative reporter.

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1 jamnolfin July 3, 2008 at 11:27 am

My guess is higher visibility on back beach road. I have a friend who is a real estate lawyer and was working on the proposed Ruth Chris steakhouse for that corner but it fell through. I look for a Chilis to eventually pop up there. Middle beach has never really taken off so all these places want to be on back beach, then we will have Destin traffic. Hey thats what we want, me included. Then we will have it and wish for the good old days, its the American way. Have a happy 4th and stay safe guys.


2 JAKE July 3, 2008 at 9:14 pm

Of course I think we all like the idea of a new Publix (as the one on Thomas Drive is great) – however my only concern is what will happen to the vacated building Publix currently occupies. Vacant buildings seem to be a problem in this area. Smaller buildings are easier to convert – but something that large could be an issue unless they raze it and start from scratch. Another though on my mind is for the small business owners that are on the right hand side of Publix now. My initial guess would be that since Publix is the anchor store that they might offer first right of refusal to current tenants to a spot in the new shopping center – however that is simply a guess going on the assumption Publix owns the property now as well as the new site. It will be interesting to see what happens…


3 Xine July 8, 2008 at 7:50 am

The St. Joe Company and Publix have a long history of working together. When St. Joe looks at their overall property, they think of the main traffic corridors (like Back Beach Road) as the entryway into their residential areas, which are usually located behind the commercial development on the main corridor. So, as St. Joe looks to develop the Breakfast Point (“The Triangle”) area from Back Beach Road on the south to West Bay on the north, and the Alexan Apts on the east to Hwy 79 on the west, they are looking at thousands and thousands of homes, apts, condos, townhouses, etc.

St. Joe then looks to place appropriate retail in the areas leading into their residential areas, almost like a front door. Publix is a natural for these areas. Increased visibility for Publix, along with the ability to have a new store with upgraded features is always a plus for them.

Look for more complimentary retail in the area as well — restaurant parks are planned with more national chains coming. St. Joe has been waiting for Simon Properties to finalize their tenant list since some companies, like Olive Garden and Longhorns, were toying with which location to take: Pier Park or a St. Joe-developed restaurant park. Now that Pier Park is closer to finalization, we should see the other developments spring up along Back Beach Road. TGIFridays, CVS, Tom Thumb, Dairy Queen — these were all part of the “placemaking” concept that St. Joe espouses.