Comments on: New Summer Marketing Campaign to Brand “FUN” http://www.pcbdaily.com/new-summer-marketing-campaign-to-brand-fun Panama City Beach Information, news, and updates including Pier Park and the Panama City Airport Sat, 11 Feb 2012 04:10:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Breakers get Drunk, Trash Our Beaches | pcbdaily.com http://www.pcbdaily.com/new-summer-marketing-campaign-to-brand-fun#comment-10277 Breakers get Drunk, Trash Our Beaches | pcbdaily.com Thu, 12 Mar 2009 02:11:24 +0000 http://pcbdaily.com/?p=3423#comment-10277 [...] other news from the meeting, the TDC is quite unhappy with YPartnership and their seemingly inability to create a “wow” campaign. [...] other news from the meeting, the TDC is quite unhappy with YPartnership and their seemingly inability to create a “wow” campaign.

]]> By: Mark Caughlin http://www.pcbdaily.com/new-summer-marketing-campaign-to-brand-fun#comment-9218 Mark Caughlin Thu, 05 Feb 2009 00:15:01 +0000 http://pcbdaily.com/?p=3423#comment-9218 I think it's great! I work in the hospitality industry and we were reviewing a lot of marketing material from all over. We noticed how many adjectives people throw around trying to paint a great picture for visitors and realized that "FUN" is a word rarely used. To me, it's the ultimate description of a memorable experience. Something might be luxurious, value filled, visually stunning...etc. However, these places might not be necessarily fun. If you can't have fun at the beach, then where can you?! You can use that! ha I think it’s great! I work in the hospitality industry and we were reviewing a lot of marketing material from all over. We noticed how many adjectives people throw around trying to paint a great picture for visitors and realized that “FUN” is a word rarely used. To me, it’s the ultimate description of a memorable experience. Something might be luxurious, value filled, visually stunning…etc.
However, these places might not be necessarily fun.

If you can’t have fun at the beach, then where can you?!
You can use that! ha

]]> By: Destin Snob http://www.pcbdaily.com/new-summer-marketing-campaign-to-brand-fun#comment-9214 Destin Snob Wed, 04 Feb 2009 22:19:05 +0000 http://pcbdaily.com/?p=3423#comment-9214 PCB is a great place to visit but too many people still perceive it as a party town that needs to be cleaned up. They need (actually we...I bought there recently) need to get the word out the we are NEW! PCB has the potential to tap into, actually feed off of the "over crowded" "been there done that" crowd of Destin. I own and rent by owner 4 units in Destin, so I understand I dont have to sell Destin. It sells itself. PCB, not so much but I find myself wanting PCB over Destin these days because I want to explore! The message for PBC is simple...family, family, family. Jump, scream and YELL..we are FAMILY friendly! Kids at an inexpensive Pier Park fishing and experiencing the thrill of watching someone catch a sting ray (yes we saw that)says it all! Family fun, just doing the simple things. Just my Kentucky POV Great site Janson glad to have found it! Keep up the good work you natives of PCB! Your hard work is showing in your most beautiful town! I admire the town more with every visit! PCB is a great place to visit but too many people still perceive it as a party town that needs to be cleaned up. They need (actually we…I bought there recently) need to get the word out the we are NEW! PCB has the potential to tap into, actually feed off of the “over crowded” “been there done that” crowd of Destin. I own and rent by owner 4 units in Destin, so I understand I dont have to sell Destin. It sells itself. PCB, not so much but I find myself wanting PCB over Destin these days because I want to explore! The message for PBC is simple…family, family, family. Jump, scream and YELL..we are FAMILY friendly! Kids at an inexpensive Pier Park fishing and experiencing the thrill of watching someone catch a sting ray (yes we saw that)says it all! Family fun, just doing the simple things. Just my Kentucky POV

Great site Janson glad to have found it! Keep up the good work you natives of PCB! Your hard work is showing in your most beautiful town! I admire the town more with every visit!

]]> By: Think Again http://www.pcbdaily.com/new-summer-marketing-campaign-to-brand-fun#comment-9173 Think Again Tue, 03 Feb 2009 18:27:49 +0000 http://pcbdaily.com/?p=3423#comment-9173 If FUN is the best thing they can come up with, I think we need some more "brainstorming" with the a little more brain involved. Beach balls, sandcastles and smiling kids are all nice, but no different than any other beach resort destination. Any campaign that is selling "FUN" is just putting the idea of a vacation in people's minds, not Panama City Beach, and that is the goal. If FUN is the best thing they can come up with, I think we need some more “brainstorming” with the a little more brain involved.

Beach balls, sandcastles and smiling kids are all nice, but no different than any other beach resort destination. Any campaign that is selling “FUN” is just putting the idea of a vacation in people’s minds, not Panama City Beach, and that is the goal.

]]> By: Ben Bennett http://www.pcbdaily.com/new-summer-marketing-campaign-to-brand-fun#comment-8978 Ben Bennett Thu, 29 Jan 2009 05:29:19 +0000 http://pcbdaily.com/?p=3423#comment-8978 I kinda like "fun". Perhaps PCB can own Fun the same way TBS Television owns Funny. They did a fantastic job of branding the network in a way that was entertaining and relevant. If PCB could do something similar it would probably make the big splash that McDaniel is looking for. Maybe the revolutionary part is the execution of the idea rather than the idea itself. Keep up the good work Jason! I kinda like “fun”. Perhaps PCB can own Fun the same way TBS Television owns Funny. They did a fantastic job of branding the network in a way that was entertaining and relevant.

If PCB could do something similar it would probably make the big splash that McDaniel is looking for. Maybe the revolutionary part is the execution of the idea rather than the idea itself.

Keep up the good work Jason!

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