Panama City Beach TDC: Y Partnership is O-U-T

by August 27, 2009 • 1 comment

On Thursday morning the TDC Marketing Committee met to decide on three potential agencies to run Panama City Beach future campaigns. While there were nearly two dozen requests for qualifications, only the top three would be chosen. Among those top chosen, there was one glaring omission: Y Partnership. The agency that has handled all of Panama City Beach’s Creative/Media Campaigns as well as Public Relations is, unofficially, out.

The top three agencies, broken into two disciplines, were chosen by the committee to give a presentation to the board for a final decision. The agencies broke down as follows:

Creative/Media

1. Fahlgren

2. Beber Silverstein

3. LKM

Public Relations

1. Hayworth

2. Lou Hammond

3. Fahlgren

Although the committee initially thought to have separate agencies for each discipline, Fahlgren proved itself to be capable of doing both after being the chosen Agency at VisitFlorida for 10 years. No contracts talks have started but the length of contracts could be 2-3 years with an extension clause. The chosen agencies will give presentations to the board the week of September 7th, where the board will rank the three and try to ink a deal with the top agency.

Panama City Beach TDC will continue to use Y Partnership through September 30th.

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1 Ann Henry September 1, 2009 at 5:06 pm

Wow! I’m impressed with the new marketing committee. Ya’ll finally saw through Y-Partnership.I guess better late than NEVER! Good Job guys!

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