marketing

TDC Needs New Formula for Special Events

September 17, 2008 • 3 comments

Special events at the beach are wonderful for Bay County.  The biggest events, Spring Break and Thunder Beach,  drive huge amounts of tourists to Panama City Beach. Smaller events bring …

by Kirk Lancaster

Fix our Beach, THEN advertise.

September 8, 2008 • 4 comments

Here are the thoughts I summed up for the TDC board after comments Tuesday. —————————————— 1. Advertising Budget We should not advertise until the “product is fixed.” What is wrong …

by Kirk Lancaster

Bed Tax Collections are UP, Business Numbers DOWN

August 18, 2008 • 5 comments

Who said the Summer White Sale wouldn’t work? Well, although I was quite critical of the PCB Summer White Sale, I don’t think I ever said, verbatim, that it flat …

by Jason Koertge

PCB White Sale Campaign update – with stats

May 30, 2008 • 1 comment

YPartnership’s PCBWhiteSale launched on May 5 2008 with PR and strategic ad placements hitting all the major feeder markets to our area. Besides the creative being weak at best on …

by Jason Koertge

5/13/08 TDC/CVB Meeting: Indian Summer Festival, College Spring Break

May 14, 2008 • 2 comments

Only 6 of the 9 Board members were present. Absent were Mike Nelson, Rick Russell, and Gary Walsingham. INDIAN SUMMER FESTIVAL UPDATE President Dan Rowe reported that things have not …

by Bryan Durta