panama city beach marketing

Southwest Airlines Marketing Working

August 25, 2010 • 0 comments
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One of the cool things about bringing in Southwest Airlines to the new Northwest Florida Beaches International Airport was that we get to take advantage of SWA’s amazing marketing success. […]

by Jason Koertge

The Difference Between “Real Fun Beach” and “Summer White Sale”

April 1, 2009 • 3 comments

Here are 5 reasons why “Real Fun Beach” will work and 2008’s “Summer White Sale” wasted a lot of money. 1. “Real Fun Beach” (RFB) tells you exactly what Panama […]

by Kirk Lancaster

The Fall is Over, so how did the White Sale go?

December 2, 2008 • 1 comment

I suppose it has been quite some time since I’ve shared a highly opinionated piece on how we market our area.  Maybe too much criticism, or maybe I’ve been really […]

by Jason Koertge