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summer white sale

The Difference Between “Real Fun Beach” and “Summer White Sale”

April 1, 2009 • 3 comments
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Here are 5 reasons why “Real Fun Beach” will work and 2008′s “Summer White Sale” wasted a lot of money. 1. “Real Fun Beach” (RFB) tells you exactly what Panama …

by Kirk Lancaster

New Summer Marketing Campaign to Brand “FUN”

January 28, 2009 • 5 comments
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“Best dang beach vacation ever. Period.” – Funculator – Funtastic – These are some of the ideas that came out of the brain-storming session yesterday with regard to the summer …

by Jason Koertge

TDC Marketing Meeting – New Web Site Update, Summer Marketing Talk

January 23, 2009 • 1 comment
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Tuesday’s Marketing Committee meeting should bring joy and laughter as we all dance around a silly little hat singing kumbaya.  Wait, scratch that, what?! On the agenda is discussion (or …

by Jason Koertge

The Fall is Over, so how did the White Sale go?

December 2, 2008 • 1 comment
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I suppose it has been quite some time since I’ve shared a highly opinionated piece on how we market our area.  Maybe too much criticism, or maybe I’ve been really …

by Jason Koertge

TDC’s $52 million improvement iniative

November 6, 2008 • 1 comment
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Wednesday, the TDC’s Revenue Enhancement Committee (fancy for bed tax committee) met to discuss improvement ideas for Panama City Beach and how to fund it all. The ideas range from …

by Jason Koertge

Video of Jason Koertge on the Lee Sullivan Show

October 27, 2008 • 7 comments
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I was on the Lee Sullivan Show a few weeks ago, and have gotten the show online.  Lee and I discussed the TDC, the Summer White Sale and how IT …

by Jason Koertge

9/2/08 TDC/CVB: Budget Approved Without Any Changes

September 3, 2008 • 5 comments
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8 of the 9 board members were present for the special meeting that was called last Friday. Absent was Mike Nelson. Public attendance was probably the smallest it has been …

by Bryan Durta

Panama City Beach Extends ‘White Sale’ For Fall

August 22, 2008 • 1 comment
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SAVINGS ROLL IN: Panama City Beach Extends ‘White Sale’ For Fall, Offers Discounts From 50 Travel Partners PANAMA CITY BEACH, Fla. (August 21, 2008) – You can still catch the …

by Jason Koertge

Did the Summer White Sale Hurt Local Businesses?

July 21, 2008 • 2 comments
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There was a “letter to the editor” published in the News Herald on July 18th from Reggie Lancaster talking about how the Summer White Sale didn’t help local tourism, but …

by Jason Koertge

The Summer White Sale has been released

May 7, 2008 • 2 comments
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I was unaware that this had been finalized, but I guess final numbers were supposed to be in by April 25th by all the retail partners participating in this program. …

by Jason Koertge