A complete recap will follow, but here are the actions taken by the TDC/CVB Marketing Committee at their meeting today.
Changes to Summer Marketing Campaign
The committee voted 7-2 to approve the theme “Summer White Sale” along with an accompanying estimated savings statement such as “Save up to $1000”. The exact amount of estimated savings to be included in the advertisements will be determined by staff and Y Partnership after the tourist-related businesses submit their discount offers. The motion also directed staff and Chairman Phillips to develop a co-op plan so that sufficient funds can be raised to upgrade the newspaper advertising to color.
Indian Summer Festival
The committee voted 8-1 to suggest Board approval of the proposal from Multi-Media to promote the 2008 Indian Summer Seafood Festival this October 10-12. The promoter has agreed to promote the festival with only $10,000.00 in marketing support from the CVB, instead of the $60,000.00 in financial support they originally requested.
The same motion also recommends that the Board approve $50,000.00 in financial support for a Music & Arts Festival promoted by Beach Events, Inc. during a different time period.
more to come. . .Print Story