TDC/CVB Marketing Committee Actions 4/18/08

by April 18, 2008 • 0 comments

A complete recap will follow, but here are the actions taken by the TDC/CVB Marketing Committee at their meeting today.

Changes to Summer Marketing Campaign

The committee voted 7-2 to approve the theme “Summer White Sale” along with an accompanying estimated savings statement such as “Save up to $1000”. The exact amount of estimated savings to be included in the advertisements will be determined by staff and Y Partnership after the tourist-related businesses submit their discount offers. The motion also directed staff and Chairman Phillips to develop a co-op plan so that sufficient funds can be raised to upgrade the newspaper advertising to color.

Indian Summer Festival

The committee voted 8-1 to suggest Board approval of the proposal from Multi-Media to promote the 2008 Indian Summer Seafood Festival this October 10-12. The promoter has agreed to promote the festival with only $10,000.00 in marketing support from the CVB, instead of the $60,000.00 in financial support they originally requested.

The same motion also recommends that the Board approve $50,000.00 in financial support for a Music & Arts Festival promoted by Beach Events, Inc. during a different time period.

-Bryan Durta

more to come. . .

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