The Bay County TDC cut Spring Break Marketing Budget

by August 29, 2007 • 4 comments

In a meeting Tuesday the 28th, the Bay County Tourist Development Council slashed the spring break budget in half, from $300,000 to $150,000. In addition they approved a $112,500 budget for a market research study to determine who best to market to instead of college spring breakers. Among other things, a new two year contract with YPartnership in Orlando was approved with an increase in their monthly retainer form $9,500 to $12,500. YPartnership has recomended a partnership with MTV to produce the “college spring break” period. In the past, the 3 to 5 week period of spring break received over a third of the entire marketing budget, but generated only 10% of the annual bed tax collections.

This is all in an effort to get a more family-oriented demographic to our area during peak vacation seasons and ultimately to help change the image of Panama City Beach to that of a more family friendly area and shift away from the images of kids drinking and partying on our beaches.

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1 Stacy September 27, 2007 at 11:51 am

This would be great – but they need to remove programs such as Ocean Force on Court TV which is doing no good deed for our image here. Who’s great idea was that to approve?


2 John September 9, 2008 at 8:00 am

Stacey –
I agree that the program was not at all a good ad for us, and the City of PCB should not have provided Police Support, but please be clear in how you use the word “approve” ! We certainly do not need to “censor” either….


3 John September 9, 2008 at 8:03 am

I’d like to see an analysis of how the money has been spent the last three years (budget, Y partnership, etc). I keep hearing the budget is getting cut, but keep seeing it spent like before. See my post in response to last year’s “cuts”.