The Summer White Sale has been released

by May 7, 2008 • 2 comments

I was unaware that this had been finalized, but I guess final numbers were supposed to be in by April 25th by all the retail partners participating in this program.

I came across this press release:

Savings Roll In: Panama City Beach Announces ‘Summer White Sale’ With Discounts From 50 Tourism Partners

PANAMA CITY BEACH, Fla., May 6 /PRNewswire/ — Surf is up, and prices are down in Panama City Beach, Fla.

This award-winning destination on the Gulf of Mexico launches its Summer White Sale today, offering great savings on everything you need for the perfect beach break. The White Sale joins more than 50 Beach accommodations, restaurants and attractions. They team up to present 75 different discount offers with a total value of more than $6,000. All offers are valid now — Aug. 31. More local businesses can join in for additional savings to roll in all spring and summer long

Panama City Beach is known for its emerald-green waters and sugar-white sand. And this is a summer white sale like no other. To get on board, go to Check out the offerings, and download coupons for price breaks all over town.

Awash in savings, Panama City Beach invites you to customize your visit with a wide range of offerings. Here’s a sampling of what the do-more-save-
more Summer White Sale includes.

Save on Accommodations

— Gasoline credits are available at 19 properties. Panama City Beach makes the drive well worth your while, with fuel rebates at leading
properties ranging from $25 for a three-night stay to $200 for a vacation of seven nights or more.
— Many beachfront properties are slashing nightly rates by as mu ch as 25%.
— Others offer free nights. Why not stay three and get one free?
— Travel with family and friends. You can save hundreds of dollars at top beachfront resorts and condominiums. They provide plenty of space and
convenience in units with private balconies, fully equipped kitchens and one – four bedrooms.
— Military personnel, the police and firefighters get extra discounts.

Do More, Spend Less

— Free amenities packages increase the savings with complimentary offerings on: rounds of golf, half-day fishing trips, circus tickets,
dinner and dolphin-watch cruises, airboat adventures, parasailing, banana boat rides, kids’ camp, family attraction passes, miniature golf
and go-cart tickets, and more.
— If you’re itching for summer fun, one of Florida’s largest theme parks offers a scratch-off game. Everybody wins, with savings of $1.00 –
$5.00 per person and a grand prize of free admission.
— Kids-eat-free offers are available at popular restaurants and eateries.
— Romantic couples’ discounts promise free dinner, lunch and breakfast for two as well as complimentary cocktails.
— Restaurants sweeten the deal still more, cutting food and beverage prices and providing free appetizers. Wine lovers take note: You can
get 25% off regularly priced wine at a Panama City Beach landmark restaurant.

Travelers Drive, Prices Dive

In a national survey co-authored by the Travel Industry Association and marketing firm Ypartnership, 41% of respondents said they would change
their summer vacation plans if gasoline prices continue to rise. Most travelers would vacation closer to home and send less money while away.
Specifically, the survey found:

— 38% of respondents would drive a shorter distance.
— 30% would cut back on shopping.’
— 27% would economize on meals, restaurants and/or entertainment.
— 23% would spend less on hotels.

“Our Summer White Sale is sure to be a hit,” says Dan Rowe, president and CEO of the Panama City Beach Convention & Visitors Bureau. “Panama City
Beach brings together the elements many families are looking for in a summer vacation – a world-class beach, lots of family activities and
affordable prices, all close to home. We encourage everyone to visit the beach this summer and make the most of their vacation dollars.”

To catch the wave of savings, go to You’ll find a compete list of participating accommodations, restaurants, attractions and
more with each of their discounts. Or, call toll-free 1-800-pcbeach (850-233-5070) for information.

About Panama City Beach

Far from the crowds yet close to home, Panama City Beach boasts 27 miles of sugar-white sand beaches bordering the clear, emerald-green waters of the Gulf of Mexico and St. Andrews Bay. The Northwest Florida community is home to St. Andrew’s State Park, a Top Two beach on the 2008 TripAdvisor list of America’s best beaches. Panama City Beach also enjoys recognition as a premier beach destination by Conde Nast Traveler, The Travel Channel, USA Today, Southern Living, Dr. Beach and the Clean Beaches Council. Family attractions, championship golf courses, sporting events, award-winning dining, predictably sunny weather and a vast number of recreational activities draw visitors to this seaside community. For more information, call 1-800-PCBEACH (850-233- 6503) or visit .

First thing I have to say is, what are we doing to our image representing ourselves with a web site like that. This makes us look like we have 1999 web talent. Come on people, it is 2008. I could have built a site infinitely better than this for chump change. Who built this? Ypartnership? How much did we pay for that? That is ridiculous. I have a graphic designer friend that barely knows how to structure a table and he could have done a much better job for $500! Furthermore, who approved this design, layout, etc.? This looks like something someone put together with a cheap image editing program and Microsoft Front Page, or worse, a quick one page deal from

We’ve got to get with the times here. For many, this is the first thing they will look at, and if they spend any time on the web, they will quickly notice that something looks very cheap with this page. Again folks, it is 2008, we need to get with the times. The design standard used here is at least 8 years old. Did Ypartnership do this? I can’t beleive we are accepting this.

Furthermore, are the “deals” offered even deals? Most of what I saw looked the same as what I would find if I walked into JoeSchmo Rentals and picked up some of those discount cards/tickets that are displayed for free on the rack. I didn’t see anything extraordinary.

Print Story

Related Stories

Additional Marketing Stories

More Ways to Connect with Us

Leave a Comment




1 Charles May 9, 2008 at 3:53 pm

Glad someone else is complaining about this! The talent that the TDC and Y Partnership has at their disposal, this is a REAL joke! And let not even mention the money spent on this campaign… over $300,000!!!! Only to send the consumer to this joke of a site!

While not letting the cat out of the bag, we will be launching new high-end site that will receive national recognition… Keep and eye out for the tease later in May and the launch in June!


2 Bryan Durta May 10, 2008 at 9:45 am

The News Herald has reported on April 28th that the TDC/CVB spent $495,162 on the campaign. I assume they went with color newspaper ads where possible.